Ivan Bolonikhin

Founder of 2pizza.team. We build and run AI systems for small and mid-size businesses: company brains, automation, outbound and search. I write up what worked, what broke and what it cost.

Ivan Bolonikhin

Articles by Ivan Bolonikhin

What Is a Company Brain? A Definition From Someone Who Runs One

What Breaks When You Run a Company Brain on Real Calls

Automated Cold Email: The Mistakes That Only Happen Once

Niche Landing Pages at Scale Without Getting Flagged as Doorways

Blocked GPTBot? It Does Not Hide You From ChatGPT Search

10 December 2026: Your Privacy Policy Has to Name the Decisions Your Software Makes

How to Automate Content Without Publishing Slop

How to Automate Invoice Reconciliation

Automating Real Estate Lead Follow-Up With AI

Custom ERP vs Off-the-Shelf: How to Decide

You Are About to Hire a RevOps Manager. Read This First.

CRM Automation That Does Not Break at Scale

Three Sales Ops Automations, With What They Actually Cost

Automating Shopify Order Processing: The Full Workflow

How to Automate Lead Follow-Up Without Sounding Automated

How to Automate Weekly and Monthly Reports

How Agencies Can Automate Client Reporting in Two Weeks

Per-player Scoring Architecture for Online Casino Operators (2026)

AI Media-Buying Agents: L1, L2, L3 Autonomy Explained (2026)

AI Automation vs Hiring: The Real Cost Breakdown

How to Automate Customer Support Without Wrecking It

What Does an AI Automation Agency Actually Do?

How to Automate a Shopify Store: Orders, Support and Reorders

AI Sales Automation: What Actually Works in Outbound

How Much Does AI Automation Cost in 2026? Real Numbers

n8n vs Make: How to Choose, With Verified 2026 Pricing

Make Pricing Explained: What You Actually Pay

Zapier vs Make in 2026: The Honest Comparison

Claude API vs OpenAI for Business Automation: What Actually Decides It in 2026

How to Hire a Machine Learning Engineering Agency in 2026

2,591 Bytes: The Shop That Did Not Exist for AI Crawlers

Best AI Automation Agencies for Small and Mid-Size Businesses in 2026

Generative Engine Optimization: What the Data Actually Supports in 2026

Does llms.txt Do Anything? The Data Says No

The Privacy Act and AI Automation: What an Australian Business Actually Has To Do

Australia's Voluntary AI Safety Standard, Plainly

Fine-tuning Claude vs GPT vs Llama in Production: What Actually Works (2026)

iGaming Retention CRM: The Gradient Boosting Playbook (2026)

Make vs Zapier vs n8n in 2026: Honest Comparison from 80+ Shipped Projects

AI Automation for Construction Companies: What Actually Works

8 Real n8n Automation Examples (With Use Cases and Outcomes)