// seo build-out as a service

Production-grade SEO,
shipped in 12 weeks.

165+ indexed pages. Full technical SEO. Schemas, analytics, content engine, daily monitoring. Fixed price. Guaranteed deliverables on schedule, not guarantees on rankings.

Book a scoping callSee pricing
165+
indexed pages shipped
12 wks
to production
Fixed
price, no hourly
Anthropic
Official Partner
// pricing

Three tiers. Pick the one that matches your stage.

Fixed price, fixed timeline, fixed deliverables. No hourly billing. No scope creep surprises. Most projects land at Growth tier.

Foundation
$3,500
fixed price
Delivered in 4 weeks

Technical SEO + analytics baseline

New brands, MVPs, or sites needing the basics done right before scaling.

  • +Technical SEO infrastructure (schemas, sitemap, robots, OG, Twitter cards)
  • +30+ indexed pages with optimized metadata
  • +Internal SEO dashboard + daily monitoring cron
  • +Microsoft Clarity + GSC + Bing Webmaster setup
  • +1 pillar blog post (3,000+ words)
  • +Keyword strategy document
  • +30-day post-launch warranty
Book a Foundation audit call
Scale
$12,000
+ $2,500/mo retainer
Delivered in 12 weeks build + ongoing

Growth + custom dashboards + ongoing content engine

B2B SaaS, agencies, e-commerce with real revenue to defend and grow.

  • +Everything in Growth
  • +165+ pages full topical authority
  • +Custom internal admin dashboard
  • +10 new blog posts per month (retainer)
  • +Original research / linkbait quarterly
  • +HARO / Qwoted daily response engine
  • +LinkedIn content calendar for founder (3 posts/week)
  • +Weekly strategy review + monthly tactical adjustment
  • +Daily SEO health digest to Telegram / Slack
  • +Embedded SEO team operations
Talk to Ivan
Note · Pass-through costs (Vercel hosting, third-party tools like Ahrefs if needed, hosting upgrades) are billed at cost. Domain, paid ads, and external content writers are separate engagements.
// what is included

Deliverables matrix

DeliverableFoundationGrowthScale
Technical SEO+++
30+ indexed pages+++
Schemas (10 types)+++
Microsoft Clarity setup+++
GSC + Bing verified+++
Internal SEO dashboard+++
Daily monitoring cron+++
1 pillar blog post (3k+ words)+++
100+ indexed pages·++
Topical cluster architecture·++
3 pillar blog posts·++
10+ glossary expansion·++
Backlink applications (5-10)·++
G2 + Clutch profiles·++
Conversion tracking layer·++
Outreach engine handover·++
165+ pages full coverage··+
Custom admin dashboard··+
10 blog posts/month ongoing··+
HARO daily responses··+
LinkedIn content engine··+
Weekly strategy review··+
// 12-week timeline

What we ship, week by week

Each week ends with a working deliverable, not a checkpoint meeting. You see real progress every Friday.

Week 0
Discovery
60-min audit call, access checklist, keyword strategy preview, page architecture proposal
Deliverable: 1-page audit doc + SOW signed
Week 1-2
Phase 1 · Tech foundation
GSC + Bing verification, sitemap, robots, IndexNow, schemas, per-page metadata
Deliverable: Verified site, schemas live, OG previews working
Week 3-4
Phase 1 · Speed + polish
Core Web Vitals audit, Speed Insights, dynamic OG, hreflang, 404 fallbacks
Deliverable: LCP < 2.5s, INP < 200ms, all pages SEO-ready
Week 5-6
Phase 2 · Architecture
Topical clusters built, internal linking matrix, auto-linker, 5 cluster categories live
Deliverable: 100+ pages indexable with cross-links
Week 7-8
Phase 2 · Content engine
3 pillar posts written (3,000-5,000 words each), 10 glossary terms, all IndexNow submitted
Deliverable: Pillar content live, content patterns documented
Week 9-10
Phase 3 · Off-page
Partner directory applications (Anthropic, Make, n8n, HubSpot, etc), G2/Clutch profiles, outreach material prep
Deliverable: 5-10 applications filed, outreach engine ready
Week 11
Phase 3 · Analytics
Clarity tags + events, conversion funnel instrumentation, internal admin dashboard, daily cron
Deliverable: Behavioral tracking live + autonomous monitoring
Week 12
Handover
Documentation, handover call, 30-day post-launch warranty starts
Deliverable: Full ownership transferred to client team
// why this works

What makes this different from a typical SEO agency

// production over slides

We ship working systems, not reports

A typical freelance SEO delivers a Notion doc with 47 recommendations and a backlog. We deliver a working production website with 165 indexed pages, schemas, analytics, and automation. You can verify every claim by visiting the URL. Different deliverable - different value.

// real numbers, no theory

Pricing rationale you can audit

Foundation is 50 hours of work. Growth is 100 hours. Scale is 150 hours plus retainer. We share the math because we share the playbook. 80 percent of our codebase is reusable across clients, which is how we keep prices honest - we are not reinventing schemas for every project.

// guarantees on what we control

Guaranteed deliverables, honest about the rest

We guarantee shipped deliverables on schedule. We do not guarantee specific rankings - nobody can, and anyone who does is either lying or planning to get your site penalized. Rankings depend on backlinks, competition, and ongoing work. We tell you what we control and what we do not - which is rare in this industry.

// proof of work

We run this playbook on our own site

2pizza.team has the same SEO infrastructure we sell - 165+ pages, 10 schema types, dynamic OG images on 44 pages, daily monitoring cron, Clarity tracking with 11 custom tags. Browse the site if you want to see the deliverable before you buy.

See our internal dashboard →
165+
pages indexed on 2pizza.team
10
schema types deployed
11
Clarity custom tags
8
tracked conversion events
44
dynamic OG images
Daily
automated health checks
// common questions

What people ask before booking

Direct answers. We tell you what we control and what we do not.

Why does it take 12 weeks? Can't this be done in 2 weeks?

The site itself can be built in 2-4 weeks. Indexing + initial ranking takes 8-12 weeks regardless of how fast you ship. Better to spread the work: technical foundation (weeks 1-4), content engine (weeks 5-8), off-page + handover (weeks 9-12). You get something useful each week instead of waiting 10 weeks for results.

Can you guarantee top-10 rankings for keyword X?

No. Anyone who guarantees specific rankings is either lying or planning to use black-hat tactics that get the site penalized. What we guarantee: shipped deliverables on schedule, properly built technical SEO that gives the site the maximum possible chance to rank, plus content that addresses real search intent. Rankings depend on competition + backlinks + content quality - factors that need ongoing work.

We already have a content team. Why pay for pillar posts?

We do not replace your content team - we set the architecture they fill. Our 3 pillar posts are templates / patterns. After Phase 2, your team writes against the spec. If your team can ship 3,000-5,000 word posts with proper schemas + internal linking, we drop content from the engagement and reduce price. Most teams cannot - which is why they pay us.

What does the Foundation tier ($3,500) actually exclude?

Foundation excludes: pillar content (only baseline blog template), backlink applications (we set up sitemap but you do outreach), monthly retainer support, and ongoing content. It is the technical SEO + analytics baseline only. Most clients upgrade to Growth ($7,500) within 3 months.

What if results are not what we expected?

Phase 1 deliverables (technical SEO, indexed pages, analytics) - guaranteed. If we miss any, we keep working at no extra charge until done. Phase 2 deliverables (content live + IndexNow notified) - guaranteed. Phase 3 deliverables (off-page applications filed + dashboards live) - guaranteed. Actual rankings depend on ongoing work which is the retainer offer.

Do you sign NDAs and DPAs?

Yes - standard. NDA signs within 24 hours of mutual intent. DPA aligned with GDPR / FADP where applicable. EU-hosted infrastructure available for European customers. No-training contractual defaults on Anthropic, OpenAI, Mistral - your data is not used to train models.

Can you work with our existing stack?

Yes for most. Next.js, Nuxt, Remix, plain React, Vue, WordPress, Webflow, Framer, Shopify, Wix - we have shipped on all of them. Migration assessment is part of Week 0 discovery. If your stack is genuinely incompatible with modern SEO patterns (rare), we tell you in week 0 and adjust scope or recommend a different vendor.

How is this different from hiring a freelance SEO?

A freelance SEO typically delivers a report, a list of recommendations, and a backlog of suggested changes. We deliver a working production system - 165+ live pages, schemas, analytics, dashboard, automation, content - that ships in 12 weeks. Different deliverable, different price.

// start here

30-minute scoping call. Free. No pitch.

We map your current state, identify the highest-leverage SEO gaps, and quote a scoped engagement in 24 hours. Whether or not you work with us, you leave the call with clarity.

Book a scoping call →Email hello@2pizza.team