// Signal-triggered outbound

A signal fires. A researched account and a sequence show up in your queue.

We build the pipeline between a real buying signal and a sequence someone on your team approves: signal capture, enrichment, scored copy generation, and reply handling. Built inside your own stack. Documented and yours when we hand over.

Scope a build
Signal
Enrich
Score
Draft
Approve
Send
Reply
The problem

Most outbound is volume with better spelling.

An SDR costs six figures a year before they are fully ramped. Most of what they do by hand - checking who is hiring, who just raised, who is actually looking - is exactly the kind of pattern-matching software does better and does at 2am.

The system underneath the person is usually missing entirely. Adding a tool, or another hire, does not build it. It adds one more thing to operate.

What we build

Six pieces, and the compliance is not an afterthought.

The signal layer

Job postings, hiring signals, funding events, tech-stack changes, and on-site intent, pulled from the sources that actually cover your market rather than a generic feed. Each signal is scored for fit before anything downstream happens.

Enrichment and dedup

Company and contact data filled in through a waterfall (Apollo, then a fallback source), duplicates caught before they become two emails to the same person, and a compliance screen that skips domains behind enterprise mail security by design rather than by luck.

Copy that is measured, not hoped for

Every draft is checked against reading grade, length, banned phrases, and structure before a human ever sees it. A failing draft gets revised automatically with the specific rule it broke, not just regenerated blind.

Human approval before anything sends

The engine drafts. A person on your team approves, edits, or kills each sequence before it goes out under your name. We build the queue, not a system that sends unsupervised.

Reply handling and suppression

Replies get classified automatically. A positive reply or a booked meeting alerts your team immediately. An opt-out, a bounce, or a hard no goes onto a suppression list the same day and is never contacted again.

Metrics that do not flatter themselves

Contacted, replied, and positive-replied are tracked as three separate numbers, because an unsubscribe is technically a reply. You see the real rate, not the rate that looks best in a report.

What a signal turns into

Three examples of a signal becoming a sequence.

Illustrative flows, not a catalog. Which signals exist for your market and which are worth building is part of scoping, and sometimes the honest answer is that a signal is too thin to build on.

Funding or headcount signal

Signal: raise or new hire
Enrich: account + contact
Score: fit + timing
Personalize: reference the trigger
Run: email + LinkedIn

A target account raises, opens a role that matches your ICP, or shows up in a hiring surge. The signal fires, the account gets enriched and scored, and a sequence that references the actual trigger goes into the approval queue.

Intent from your own site or product

Signal: pricing page, repeat visit
Enrich: match to account
Score: intent threshold
Personalize: reference the page
Run: same-day outreach

Someone from a target account hits your pricing page twice, or a trial account crosses a usage threshold. That is the highest-intent moment you will get and most teams never act on it inside the same day.

A champion moves companies

Signal: contact changes job
Enrich: new company + role
Score: new-account fit
Personalize: reference the past win
Run: warm sequence

Someone who bought from you, or nearly did, shows up at a new company. That is a warm reintroduction, not a cold email, and it is worth a different sequence than the one you send strangers.

When this is the right call
  • You have a defined ICP and enough deal size that ten well-targeted accounts a week matter more than a thousand generic ones.
  • You are already running outbound by hand and it depends on one person remembering to check LinkedIn, a spreadsheet, and three inboxes.
  • You have real buying signals in your market (hiring, funding, tech changes, product usage) and nobody is watching for them systematically.
  • You want a system your team can eventually run without us, not a black box you rent forever.
When it is not
  • You need volume, not targeting. If the plan is to email more people rather than the right people, this is not the fix and we will say so.
  • Your market has no discoverable buying signals yet. We check this honestly during scoping before proposing a signal layer that would not have anything to watch.
  • You want us to run cold calling. We build the targeting and the signal layer; we do not operate a calling desk ourselves.
  • You want a guaranteed number of meetings. We do not sell that, for the same reason we would not trust anyone who did: it only works by sending more.
Shipped, not a mockup

One system we built, and what we built it on ourselves.

B2B / Logistics, Australia

Pallet supplier, one salesperson, no system

Clay built and enriched the account lists, Make ran the sequences, and a Vapi.ai voice agent ran the first qualification call, only passing warm prospects to the human rep. Outreach volume rose roughly fivefold and coverage went from one city to nationwide.

Read case
Built for ourselves first

We run the same kind of engine on our own pipeline

Job postings, procurement signals, and partner discovery feed a pipeline with the same shape described on this page. We are not describing a product we have only sold. It is running against our own growth right now, expanding to new signal sources as we validate them.

Orchestrationn8n or Make, whichever fits your existing stack and compliance requirements
EnrichmentApollo, Hunter.io, and a waterfall between them so a miss on one is not a dead end
Copy generationClaude API against a written playbook and a validator, not a single prompt
SendingInstantly.ai for volume, with domain warmup handled before any real send
ComplianceMX-based screen for enterprise mail security, global suppression list, opt-out honoured same day
// FAQ

Questions we actually get.

Isn't cold outreach dead? My own inbox is full of AI spam.
The spray-and-pray version is dead, and the spam in your inbox is the proof of it. What we build is the opposite of that: a shortlist chosen on an actual buying signal, copy a person on your team reviews before it goes out, and a suppression list that respects a no permanently. Judged on replies and meetings, never on send volume.
What do you actually build, in one sentence?
A pipeline: a real signal comes in, gets enriched and scored, a sequence is drafted and checked against a quality bar, a human approves it, and replies get classified and routed automatically. Built inside tools you can see and keep.
Do you guarantee a number of leads or meetings?
No, and be careful with anyone who does. A guaranteed lead count only pays off by sending to more people, which is the exact problem this system exists to avoid. What we commit to is the build: a working pipeline on your real ICP within the scoped timeline, with your own reply data to judge it by.
Do you run the outreach for us, or hand it over?
Either. Some clients want the system built and handed over so their own team runs it. Others want us operating it monthly once it is live. Both start from the same build; the difference is who holds the keys afterward.
How is this different from just buying Clay or Instantly ourselves?
Those are the pipes. Anyone can buy them. The work is the plumbing in between: which signals are worth watching for your specific market, the enrichment waterfall that does not silently drop half your list, the copy validator that catches a bad draft before a person has to, and the suppression logic that keeps you compliant. That is what gets built, not licensed.
What about spam and privacy law? This still has to be legal.
Compliance is designed in, not bolted on after. A global, permanent suppression list, an honoured opt-out, and sender identification that is always accurate. Requirements differ by market (CAN-SPAM in the US, GDPR in the EU, the Spam Act in Australia) and we scope against whichever apply to your list before anything sends. Not legal advice, engineering that assumes the law is real.
How long does the build take?
A working pipeline on one signal and one sequence is typically live in two to four weeks. A fuller build across several signal types and sequences runs six to ten. We scope the real number after seeing your ICP and what data you already have.
What does it cost?
Outbound systems with enrichment, sequencing, and qualification typically run $5,000-12,000 fixed price, depending on how many signal sources and sequences are in scope. Running cost after that is the tools themselves, usually $150-500/month.
Related reading
AI Sales Automation: What Actually Works in OutboundHow Much Does AI Automation Cost in 2026?Custom ML, neural networks, and data science

Know your ICP but not who is actually buying right now?

We will scope it honestly, including telling you if the signals in your market are too thin to build on.

Book a 30-min scoping call