Sales automation used to mean email sequences. Now it means something different: AI that builds lead lists, writes personalized outreach, makes qualification calls, and routes only warm leads to a human. The entire top of funnel, automated.
Stage 1-2: List building and enrichment with Clay
Define your target company profile - industry, size, geography, tech stack - and Clay scrapes and enriches company lists automatically. Output: a structured list of qualified companies with the right contact at each one, their details, and contextual data for personalization. What used to take an SDR a week takes Clay a few hours.
Stage 3: Personalized outreach at scale
Generic cold email gets under 1% response. Personalized emails get 5-15%. Clay's enrichment data feeds into a Claude prompt template. The AI generates a genuinely personalized opening line for each prospect based on their company context. Make or n8n handles the send. Thousands of personalized emails at a pace no human could match.
Stage 4: AI voice qualification with Vapi.ai
Vapi.ai lets you deploy AI voice agents that make real phone calls. The AI asks qualification questions, handles objections, and scores the lead. A well-configured agent qualifies 100 leads in the time a human rep qualifies 5. Only warm leads - right company, right budget, expressed interest - get routed to a human.
What a voice qualification call determines:
- Is this the right decision maker?
- Does the company have the problem you solve?
- Rough timeline and budget range?
- Interest in a more detailed conversation?
- Best follow-up method?
What this costs vs what it replaces
Full outbound system (Clay, Make/n8n, AI email, Vapi): $4,000-10,000 to build, $500-1,500/month to run. A single SDR: $50,000-80,000/year. The automation handles the work of 2-3 SDRs. One client went from 1-city coverage to nationwide with no new sales hires.
We've built this type of system for B2B clients. Book a free audit call to see what it would look like for your sales process.
Free 30-min audit. We tell you what to automate first and what it would cost.