All case studies
client
Fashion Brand

Persij

Clothing brand processes rebuilt around AI. Product copy, social content, buyer replies, and fulfillment flows automated so the team focuses on design.

Fashion brand
Team 2x output
0 manual copy
Fashion / DTC BrandNetherlandspersij.com ->
// automation architecture
Notiontrigger
Makeorchestration
Claude 3.5 Sonnetintelligence
Notiondelivery
24/7, no humans
// The problem

A growing clothing brand with a small team spending most of their time on content and admin. Every product launch meant writing descriptions for 20-50 SKUs, creating social posts across 3 channels, and responding to the same buyer questions in DMs. Creative work was getting squeezed out by repetitive tasks.

// What we built

We built a content production pipeline on top of Claude. New product photos go in, complete product descriptions and social content come out - in the brand's voice. Buyer DMs are handled by a trained assistant. Fulfillment updates are sent automatically. The team now uses the time for design and strategy instead of copy.

// Results
01Product descriptions: 2 days per collection → 2 hours
02Social content for each launch generated automatically
03DM response time: hours → under 5 minutes
04Team creative capacity doubled without new hires
05100% of fulfillment status messages automated

We used to spend the week after every launch just writing. Now it's done before the launch.

Persij team - Brand
// Tech stack
Claude 3.5 SonnetMakeNotionInstagram APIWooCommerce
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