All case studies
client
E-commerce Automation

Perla Helsa

Automation stack for a Ukrainian supplement brand with 150k+ customers. Order processing, customer support, logistics tracking, and content production - rebuilt around AI.

150k+ customers
Ukraine market
Full ops auto
Health / SupplementsUkraineperlahelsa.ua ->
// automation architecture
Claude APItrigger
Makeorchestration
Claude APIintelligence
Telegram Botdelivery
24/7, no humans
// The problem

Perla Helsa had grown to 150,000+ customers with a team that couldn't keep up. Customer support was handling hundreds of daily inquiries manually. Order status questions clogged the queue. Content for new product launches took a full week of team time. Logistics updates required constant manual checking across multiple carriers.

// What we built

We built a multi-layer automation stack on top of their Shopify store. A Claude-powered support assistant handles 70%+ of incoming questions - order status, product advice, dosage questions - escalating only complex cases. New product launches now run through an automated content pipeline: product specs go in, full launch package comes out (descriptions, social posts, email copy). Carrier APIs are polled automatically and customers notified at every shipping stage without manual intervention.

// Results
0170%+ of customer support queries handled by AI without human input
02Product launch content: 1 week of manual work → automated in hours
03Order status inquiries removed from support queue entirely
04Shipping notifications: 100% automated across all carriers
05Support team refocused from routine replies to complex cases and retention
// Tech stack
MakeClaude APIShopifyNova Poshta APIUkrposhta APITelegram BotKlaviyo
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