Cupcake Studio

Cupcake Studio was running a high-volume custom order business - cakes, dessert tables, corporate orders - entirely out of Instagram DMs, WhatsApp chats, and a personal notebook. Every order required manually calculating ingredient quantities per recipe, checking production capacity by memory, coordinating delivery slots over the phone, and following up with clients manually. As the order book grew past 30-40 orders per week, scheduling conflicts started happening, ingredients were miscalculated, and clients were receiving inconsistent communication. The owner was working 14-hour days mostly on admin, not production.

We built a purpose-built production ERP for the confectionery workflow. At the center is a structured order management system: orders come in from Instagram, WhatsApp, or a web form, are captured automatically into a single database, and immediately trigger the production logic. The recipe database holds every product with ingredient ratios - when an order is created, ingredient quantities scale automatically to the required batch size and flow into a running procurement list. A visual production calendar with capacity rules prevents scheduling conflicts: if a slot is full, the system flags it before confirmation. Client communication is fully automated - confirmation, production status, pickup/delivery reminders all fire at the right time without manual sends. A client CRM tracks order history, preferences, and birthdays for retention campaigns. Claude analyzes weekly order patterns and flags which products are most profitable, which time slots are underutilized, and which clients are due for a follow-up.