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B2B Sales AI

B2B Pallets

B2B pallet supplier automated from list-building to close. AI builds contact lists, sends personalized outreach, and makes qualification calls without a sales team.

5x outreach volume
AI cold calls
1 city → nationwide
Automation architecture
Vapi.aitrigger
n8norchestration
OpenAIintelligence
Google Sheetsdelivery
24/7, no humans
The problem

A B2B pallet and packaging supplier with a good product and no sales system. Cold outreach was manual and inconsistent. A single sales person couldn't cover the volume of potential clients. Qualification calls took hours per week for leads that often went nowhere.

What we built

We built a full outbound system. Clay scrapes and enriches company lists by industry and size. Make sends personalized cold email sequences. Vapi.ai handles the first qualification call - an AI voice agent that asks the right questions, scores the lead, and only routes warm prospects to the human sales rep. The pipeline runs continuously without manual input.

Results
01Lead list generation: manual → fully automated
02Outreach volume: 5x without adding headcount
03AI handles first qualification call for every inbound
04Sales rep only speaks to pre-qualified, interested leads
05Pipeline coverage went from 1 city to nationwide
Tech stack
Clayn8nMakeVapi.aiOpenAIGoogle SheetsTelegram

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