All case studies
client
B2B Sales AI

B2B Pallets

B2B pallet supplier automated from list-building to close. AI builds contact lists, sends personalized outreach, and makes qualification calls without a sales team.

5x outreach volume
AI cold calls
1 city → nationwide
B2B / LogisticsAustraliaDiscuss a similar project ->
// automation architecture
Vapi.aitrigger
n8norchestration
OpenAIintelligence
Google Sheetsdelivery
24/7, no humans
// The problem

A B2B pallet and packaging supplier with a good product and no sales system. Cold outreach was manual and inconsistent. A single sales person couldn't cover the volume of potential clients. Qualification calls took hours per week for leads that often went nowhere.

// What we built

We built a full outbound system. Clay scrapes and enriches company lists by industry and size. Make sends personalized cold email sequences. Vapi.ai handles the first qualification call - an AI voice agent that asks the right questions, scores the lead, and only routes warm prospects to the human sales rep. The pipeline runs continuously without manual input.

// Results
01Lead list generation: manual → fully automated
02Outreach volume: 5x without adding headcount
03AI handles first qualification call for every inbound
04Sales rep only speaks to pre-qualified, interested leads
05Pipeline coverage went from 1 city to nationwide
// Tech stack
Clayn8nMakeVapi.aiOpenAIGoogle SheetsTelegram
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