What is Make (formerly Integromat)?
Make is a visual automation platform that lets you connect apps and build complex multi-step workflows without code.
What Make is
Make (formerly known as Integromat) is an automation platform where you build workflows by connecting modules on a visual canvas. Unlike Zapier's linear flow, Make uses a scenario-based approach that handles complex branching, loops, error handling, and data transformation natively.
Why we use Make for most builds
Make is our primary build platform because it hits the right balance: significantly cheaper than Zapier at volume, more powerful for complex workflows, and visual enough that clients can understand what we built. The free plan includes 1,000 operations/month, and paid plans start at $9/month for 10,000 operations.
What Make can connect
Make has 1,500+ native app integrations. For anything without a native integration, the HTTP module connects to any API. We've connected Make to internal databases, custom APIs, and legacy systems that have no off-the-shelf integration.
Make vs Zapier in practice
A workflow that costs $50/month in Zapier typically costs $9-16/month in Make. Make handles iterators (loop over a list), aggregators (combine multiple outputs), and error routing — things that require expensive workarounds in Zapier. For any real business automation, Make is almost always the better choice.
We build automation systems for small teams. Free audit call to map your specific workflows - no pitch, just a plan.