What is Zapier?
Zapier is the most widely used no-code automation platform, connecting 6,000+ apps through simple trigger-action workflows called Zaps.
What Zapier does
Zapier lets you connect apps without code. When something happens in App A (the trigger), Zapier automatically does something in App B (the action). This is called a Zap. You can chain multiple actions, add filters, and format data between steps.
Where Zapier is the right choice
Zapier is the fastest way to get something running — if you can describe it in plain English, there's likely a Zap for it. It's best for simple two-or-three-app connections where time-to-setup matters more than cost. If you're connecting Gmail to Notion or Typeform to HubSpot, Zapier is fine.
Where Zapier gets expensive
Zapier charges per task — each action in a Zap costs one task. A workflow that runs 1,000 times and has 5 steps costs 5,000 tasks. The free plan is 100 tasks/month. Real business volume quickly hits $50-200+/month. For complex or high-volume workflows, Make typically does the same thing for 3-5x less.
Zapier AI steps
Zapier now includes native AI steps — you can add ChatGPT or Claude actions inside Zaps without API credentials. This is useful for simple use cases like summarizing text or classifying a field, but for complex AI workflows, calling the API directly via Make gives you much more control.
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