GEO & AI Search
What is AI visibility?
AI visibility is how often and how prominently a brand appears in the answers AI engines generate for the questions its buyers ask.
What is being measured
Three separate things, usually conflated. Recall - are you named at all when someone asks for options in your category. Position - where in the list you land when you are named. Citation - whether your own pages are linked as a source. A brand can score well on one and badly on the others, and the fixes differ, so measuring them separately is the difference between a diagnosis and a vibe.
Why a single check tells you nothing
Answers are not deterministic. Ask the same question three times and you can get three different shortlists. Any measurement worth acting on runs a fixed panel of prompts several times each and reports across runs. Screenshots of one lucky answer are the most common form of self-deception in this discipline.
What correlates with it
Across roughly 75,000 brands, Ahrefs found brand mentions correlate with AI visibility at r = 0.664 while backlinks correlate at 0.218. Independent media coverage is associated with a large increase in how often a brand is cited. These are correlations rather than proven causes - well-known brands accumulate both - but the direction is consistent enough to prioritise placements over link building.
The prerequisite nobody checks
Whether AI crawlers can reach the site at all. Cloudflare has blocked them by default on new zones since July 2025, and client-rendered apps serve crawlers an empty shell because bots do not execute JavaScript. A brand can be invisible for purely mechanical reasons while its team debates content strategy.
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